About

Instinct Athletics is a sports performance company founded by fitness coach Rob Willoughby, in 2019.

About Rob

Rob Willoughby is a sports performance instructor, who is new to the fitness industry but understands it very well. Born in New Albany, Indiana, sports was all he knew growing up. He bounced around from baseball, to soccer, to eventually sticking with basketball up until an unfortunate injury forced him to quit. Not wanting to get out of the sports world, he has devoted his time to work with up and coming high school and college athletes, taking them to the next level of their profession.

The way to get started is to quit talking and begin doing.

Walt Disney

It is our choices, Harry, that show what we truly are, far more than our abilities.

J. K. Rowling

Don’t cry because it’s over, smile because it happened.

Dr. Seuss

Let’s build something together.


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